Real Estate Agents & Sales Reps

Want to be a top agent or sales representative? We recommend the following real estate, business, and motivational books to help boost your results and further your career.

You Can Negotiate Anything

by Herb Cohen

From mergers to marriages, from loans to lovemaking, the #1 bestseller You Can Negotiate Anything proves that “money, justice, prestige, love—it’s all negotiable.” Hailed by such publications as Time, People, and Newsweek, Cohen has advised presidents on everything from domestic policy to hostage crises to combating internal terrorism. His advice: “Be patient, be personal, be informed—and you can bargain successfully for anything.”

Success Takes Character

by Neil Jenman

Everyone wants to be successful. But what is success? Is it having a lot of money? Is it having a happy family? In this book, Neil Jenman sets out to define the meaning of success and what it takes to achieve success. He argues that most people are a lot closer to achieving success than they realise. He acknowledges that success involves financial security but he argues, strongly, that money should not be their main measure of success. He says, ‘There are plenty of losers on the Rich Lists’. To achieve true success people need to display true character. In this book, Neil sets out the characteristics that he feels are essential to leading a truly successful life. This is a book that can be of enormous help to anyone who is seeking to achieve a more successful, rewarding and happy life.

Success as a Real Estate Agent for Dummies, Australian & New Zealand Edition

by Terry M. Cooper and Dirk Zeller

As the Australian and New Zealand housing markets begin to recover, now is the time to make the jump to your new career as a real estate agent. If you’re already an agent, it’s a great time to sharpen your skills and increase your commissions. Success as a Real Estate Agent For Dummies provides the foundation and advice you need to become a real estate superstar.

How to Win Friends & Influence People

by Dale Carnegie

The iconic bestseller. The world’s benchmark business and personal development book. This book will help you solve one of the biggest problems you face: how to get along with and influence people in your daily business and social contacts.

Psychology of Selling

by Brian Tracy

Double and triple your sales-in any market.
The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before.

Fanatical Prospecting

by Jeb Blount

The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling.

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting.
The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform.

Way of the Wolf

by Jordan Belfort

Learn from the master of Sales and Persuasion. At last Jordan Belfort – The Wolf of Wall Street – reveals how to use the Straight Line System – the proven technique for generating wealth which turned Wall Street upside down.

Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine

by Ryan Serhant

A lively and practical guide to sell anything and up your business game from one of the top realtors in the world and costar of Bravo’s Million Dollar Listing: New York and Sell It Like Serhant.

Rejection Proof: How I Beat Fear and Became Invincible

by Jia Jiang

Maybe you avoid situations where you might be rejected. You don’t apply for that dream job. You don’t ask for that pay rise. You don’t ask that person on a date. But it doesn’t have to be that way – the only thing standing between you and your goals … is you.
In this infectiously positive book Jia shares what he learned in his 100 Days of Rejection, explaining how to turn a ‘no’ into a ‘yes’, and revealing how you too can become Rejection Proof and achieve your dreams.

The Book on Negotiating Real Estate: Expert Strategies for Getting the Best Deals When Buying & Selling Investment Property

by J Scott, Mark Ferguson & Carol Scott

Are you a wholesaler, rehabber, landlord, agent or any other real estate professional who wants to learn how to close more deals…and make more money in the process?
From expert real estate investors and best-selling authors J Scott, Mark Ferguson and Carol Scott, this is the only book you’ll need to ensure you’ll get the most deals — and the best deals — on all of your investment property! With over 1,000 successful real estate deals between them, the authors combine the science of negotiation with real world experience to dive into all aspects of the real estate negotiation process — from the first interaction with a buyer or seller, to renegotiating the contract after unexpected issues arise, to last-minute concessions at closing

The Gift of Fear

by Gavin de Becker

A must read for the professionals who go out on the road, knock on doors and enter properties of potential clients.

Through dozens of compelling examples from his own career, Gavin de Becker teaches us how to read the signs, using our most basic but often most discounted survival skill – our intuition. The Gift of Fear is a remarkable, unique combination of practical guidance on leading a safer life and profound insight into human behaviour.

Don’t Sign Anything

by Neil Jenman

Buying or selling real estate, whether it’s your family home or an investment for your future, is one of the most important financial events of your life. Don’t Sign Anything! could be the most important book you will ever read. It exposes the real estate industry like never before and explains how to easily protect yourself from the dangers of real estate.
Althought the real estate industry is riddled with deceit and corruption it is not as complicated as many people think. It’s only the tricks that are complicated. When you understand the tricks you will be in control. You will be able to buy or sell with confidence. You might even enjoy it.

Real Estate Mistakes

by Neil Jenman

This book shows how real estate consumers lose millions of dollars every year due to several simple but very costly mistakes.
It shows how sensible people, who carefully watch every dollar, throw thousands of dollars away when they buy or sell a home. According to the author, an average of $10,000 is lost on every home sale.
It is terrible. But it could easily be prevented.
These mistakes happen because most people have no experience with real estate. Some people only buy or sell a home once or twice in a lifetime. They do not have the knowledge to avoid the financial loss and emotional stress that comes with buying or selling a family home. But real estate mistakes are easy to avoid. the secret is to know them before you buy or sell a home

Help For Home Sellers

by Neil Jenman

This little book can save you a lot of money when you’re selling what is probably your biggest financial asset, your family home. It can also save you a bit of stress. And, if you handle it wisely, it might also make the selling process a bit of fun.